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SEO + PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two key avenues for being noticed in the search engines.
SEO is a specific methodology for coding your website to utilise the "tricks of the trade" to deliver a leading position on the search engine listings. Classy Marketing will code SEO into every site we design, as there is no point in having a site that cannot be found.
PPC is where you designate your website to appear in the 'Sponsored Links' section of the search engine when a user searches for specific keywords or phrases. When they click on your website, then you'll need to pay for that click. This can cost only a few cents per click, depending on the popularity of the keyword, but your business is shuffled to the front end of the search results.